1.
Service-Dominant Logic of Marketing Dialog, Debate, And Directions
by Lusch, Robert F., Vargo, St...
ISBN: 9780765614919
List Price: $39.95
2.
Service As a Competitive Advantage : Creating and Delivering Excellent Service
by Bolton, Ruth N.
ISBN: 9781631573712
List Price: $59.95
3.
Essential Readings in Marketing (Marketing Science Institute (MSI))
by McAlister, Leigh, Bolton, R...
ISBN: 9780965711456
List Price: $30.00
4.
Essential Readings in Marketing : New Advances In 2006-2010
by Bolton, Ruth N., Rizley, Ross
ISBN: 9780982387726